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The virus will not last forever, once the quarantine over you will have to quickly regain your market share and make profits to hire back your employees. You have to be well-prepared, and you have to start now. Here are some ideas to prepare you for how to prepare your business after the coronavirus. 1. Don't change your good habits The virus can change your good habits, stay at home to take care of your family, not be at work every day and even hear bad news on TV can change your behavior and your efficiency. However, keep in mind that once the good habits are gone it is more difficult to find them. You must, therefore, act every day as if you were going to work physically (waking up at a fixed time, not staying in your pajamas, having regular meal times, etc.). 2. Have sufficient reserves of your products Once the end of the quarantine is announced, people will resume their habits very quickly, we can see it in places that have announced a reopening of public places. It is therefore essential to prepare for the return of customers and increasing demand because people will have made a list of things to buy when things return to normal. Just as there was a very high demand for certain sectors before the quarantine, then a decrease during the quarantine, we must expect a very high demand when the quarantine is finished. 3. Stay in touch with your customers Your customers are the source of your profits, you give them what they need and they can become repeat customers. Changes in your customers' daily lives can also affect their needs. Some people have lost their jobs, others are paid less, but this is only temporary and in the coming months, everything will return to normal. Staying in touch with customers lets you know what their current needs are, but also how it can evolve, so you'll be better prepared for the recovery. 4. Know if your suppliers will be able to supply you 100% once the virus is finished Selling is one thing, having regular supplies is another. If you don't have a supplier, everything is fine, but if you have one you need to make sure that they will be able to keep up with growing demand because when customers come back, your suppliers may have requests, from all of their customers and you will be able to cope with fairly long lead times, or sharply rising prices, so it is worth looking now for different suppliers for your business. 5. Adapt your products and the way you deliver them Your products may need to evolve to adapt to the current context. But changing your product line can be complicated. In the meantime, you have to adapt the way you deliver your products, make them more accessible, but also communicate on them. People have more time and get mass information on social networks, use social networks and more important than ever. 6. Diversify your customers As demand will not return to 100% even after the end of the quarantine because many will have to find a job before, it is necessary to diversify your customers and reach a different population, for more info visit https://www.galarson.com/. By adapting your products and especially the way you communicate on them on social networks, you will be better able to cope with the drop in your profits during the pandemic. 7. Be mentally prepared not to regain your profits 100% right after the virus The next few months can be difficult. The cause of lost profits and because of the virus, once the quarantine is over, it is essential to keep a positive state of mind even if you do not earn as much because this situation will only be temporary. So do not be defeatist and keep in mind that customers will come back little by little. To prepare for after coronavirus is a mixture of physical preparation (with your products) and mental. Keep in mind that you are not the only one in this situation and that other people also want to see the economy start again so that you can make purchases and sales.

The coronavirus pandemic has forced many businesses to adapt to the social distancing regulations, with many opting to equip their employees with technology that will allow them to work from home rather than shut down entirely. Working in a home environment is a significant adjustment for generations of workers who have spent most of their adult life in a busy work environment. Here are three tips which should help you adjust to your new work life. 1. Prioritize Your Tasks Make a list of the most important tasks for the day. Prioritizing will help ensure you remain productive as well as guarantee that you will not miss or forget anything. Once you get into the swing of working from home, making your list of tasks should be the last thing you do before finishing for the day, and the first thing you review when you sit back down at your desk the next morning. 2. Find a Quiet Work Area Finding a comfortable and quiet place with little traffic is critical for avoiding distractions. It also allows you to separate business from your regular life and gives you a huge psychological advantage when it comes time to switch off from work and focus on your family or your personal life. Preferably, you should choose an area that has a door you can close. Inform your family about the work area and be sure to let them know that when you are in there, you should not be disturbed unless it’s an emergency. 3. Keep Regular Work Hours Make sure you work only during "regular hours." If you usually arrived at work at 9:00 am and worked through to 5:00 pm, then keep to the same schedule at home. This strategy will also help you maintain a stable work/life balance and assist with your family’s adjustment because they will know when you are working and when you are not. You won't have to deal with a lengthy commute, so you may even end up having more time to yourself. You could adjust your schedule to start earlier and finish earlier, employer permitting, of course. Working from home will be a challenge for people who crave the social interaction of their workplace, but these tips should help smooth the transition to working from home.

Google Guaranteed is a service provided by Google that assures customers of the reliability of a service provider. This brand new service from Google has therefore made it possible to confirm to customers that a company is well certified -but above all, to exclude companies which could be potential scams, which is a step forward for customer security. But all this is not done instantly and it is not without cost either. Then the question arises, is this worth investing your time and money in such a program? We will see together whether this will suit you or not. 1. How does Google Guaranteed work? Google will work to provide your service to dissatisfied customers within 30 days of the end of the service. To do this, customers must first order the service through Google Guaranteed. This is very handy for companies who want to show that their service has been approved by a third party. However, Google’s service is intended to act locally for individuals, so it will not be of much use to companies that want to be present at a national level. 2. Appear at the top of Google Just like the advertisements you can buy with Google Adwords, Google Guaranteed will show your services in the top results with a green logo to highlight your business website. It’s a surefire way to get seen by people looking for your service and to gain more traffic to your site. Since almost 90% of internet users use Google as a search engine, this is a huge advantage for being well promoted. 3. Google approval matters! Having the green Google trust badge is very useful because people will be able to see the “Google Guaranteed” banner with the following message: “This pro is backed by the Google guarantee; which means they're pre-screened, insured, and meet relevant licensing requirements. Any job you book with them is guaranteed to be done right or my money back.” This will surely boost trust in your site, but it doesn't stop there. In the event of a problem, the customer may be covered up to $ 2,000 if the service has been ordered with Google Guaranteed. Google will contact you in advance to understand the problem and will see if an amicable solution can be found. 4. A solution that is not made for all companies Not all companies will have access to Google Guaranteed. Indeed, only certain local services can have access to the Google service such as Locksmiths, Professional painting, House cleaning, Carpenters / Handymen, Plumbing, Car glass installation and repair, Electricians, Appliance repair and installation, Garage door, maintenance and installation, Roadside assistance, HVAC services,… This list could evolve in the future, but the principle would remain the same and Google will only accept local services. 5. How to register? Registering can be relatively easy if you have your license number handy. However, verifying your information can take 2-4 weeks, so you will need to be patient. Firstly, you need to register your company on Google My Business, then go to “Local Service Ads”, put your name, address and phone number, set the hours your company is opened and your service. Then you have to give your License Number and ask for some reviews. At this point, you will go through a background check and you will need to upload bonds, insurance,… After this point enter your billing and publish your local service ads. After that, you have to pass the “advance verification” with a third party website that can be Pinkerton.com or Evidentid.com. 6. In case of problems (for the customer) If you are a customer and there is a problem, you need to fill a form and send it to Google to tell them about your issue. After sending your form, you have to call Google at (844) 885-0761. Google will take a close look at your case and contact the company to understand the situation and decide if they will follow up or not. Then, if your case is considered as « admissible » you will get a refund. 7. It’s getting more and more expensive to be displayed first. Stand Out! So it's getting more and more complicated to be displayed first and the road is quite long. So yes, the time and money cost can be relatively high, especially for a small business. However, if your business faces a lot of competition, Google Guaranteed can be the solution to eliminate non-certified competition and differentiate yourself from others, depending on the price of your services, this should be considered. However, you should not neglect the other means of being known by your audience. To conclude, Google Guaranteed is not a simple advertisement put forward by Google, it is a real guarantee for you and your customer. It is not accessible for everyone and therein lies is its value; after all, scarcity makes value. Become one of the rare Google guaranteed businesses in your sector and region and get more customers!

Social media is the best way to connect with people who like your content or products today. On a computer or mobile phone, they are easily accessible and sometimes even included in certain telephone plans. This makes it very easy for people to access them, even if they have limited access to the Internet. Finally, social networks are multiplying to respond to the different audiences on the internet, whether you want to talk about the news quickly on Twitter, share your photos on Instagram, share with your community on Facebook, talk live on Twitch, create videos. and put them on YouTube, or chat with enthusiasts on Pinterest, social networks are there for everyone. A reflection of your sought Social media is particularly important today, it's the door to the people who are affected by your content. They are therefore not to be ignored, because they are the first to follow and support you. In addition, the more subscribers you have, the more you will be recognized by other creators, communication agencies, companies, customers, etc. Your number of subscribers has your influence, so you have to make it grow, build loyalty and try as much as possible. have engagement from your audience because a subscriber who "likes", comments and shares are ten times more interesting than ten people who watch your content without doing anything. An audience that also carries your brand Your subscribers are your representatives 24/7, they will share your content, support you if you have problems, share the latest news with you and even in some cases defend you against attacks. Having a strong, committed community is therefore very important to you, but to receive you must also give. You will therefore have to share the content, ask their opinion, giving gifts, all this will allow you to retain your subscribers. By keeping a strong bond with the people who follow you, you will be sure of their commitment. A notice on your product in real time Having a large community also allows you to know more precisely what they like cheaply. Are you preparing a new line of clothing? Put in two or three terms and wait for feedback to find out if it will sell well or not, which will save you both time and money. You want to make videos on a specific topic, but you are not sure if this would interest your community, take a survey and do not take any risks. Of course, you have to take into account your type of business and your product, but having a lot of subscribers engaged on your social networks is never something bad. A committed community will be your best ally on the internet. Your subscribers make it easier for you to grow while helping you improve your brand image. This is why you need to continue to gain new subscribers and build loyalty.

Being present on social networks has now become an imperative, both marketing and financial. The shortfall of not being present on social networks is not only summarized by the number of Internet users who do not see you, but also by Internet users who see the communications of your competitors. So, it’s a double loss not to take the initiative to be on social media. However, being present does not automatically mean having a large audience, all communication work must be done to promote your brand and thus grow your networks. However, aren't the advantages of social media also accompanied by different disadvantages. If the need to publish articles to grow is presented, what is the cost? The "cross channel" of social networks If a website can effectively present your products, it will be hard to gain traffic from a social network. The website nevertheless remains the centre of your strategy for growing your social networks, because it centralizes all your content and redirects it. So, a user can find your publications on Facebook, click on an article which redirects to your site and see that you have a Twitter logo (so an account attached) and more content to offer. You have to keep in mind that your audiences remain heterogeneous in their use of social networks. So, a person who reads an article can share it to one person on Twitter and another on Facebook. Letting the possibility of being visible on different social networks is essential. However, this requires a very good coordination of your communication, and a constant watch of what the public publishes, because certain channels which will be little used will also require a regular watch so as not to leave negative comments without response for too long. Networking between professionals It will depend on your favorite communication channel, but speaking with other professionals who have the same audience or a close audience to help each other and make free communication is also a way to expand your network. This is particularly the case for youtubers and certain Instagrammers who do "feat" with other content creators. This technique can be very profitable for both parties, but it has certain disadvantages. First of all, you often have to reach a certain size for the person opposite to agree to do this feat, otherwise you can simply be ignored. Also, it can take a while to set up, a Youtuber may have a certain agenda planned for his next videos and little free time. It would therefore take a little patience and many exchanges to establish a video, but this strengthens your network in the long term and you distribute an audience that would never have known you otherwise. Constantly and regularly publish on all networks Publishing on networks is chosen, but for your audience your brand is also their brand, and they expect regular content to stay "subscribed". So, there are a few things you need to watch out for. First, the news of your sector, if a major novelty appears, your followers can expect you to comment on this, this post can react and create a buzz that will be reposted by your followers. This requires of you to be very involved in monitoring the news. If you have niche content you have to stay in that type of content, wanting to diversify can also lead to dispersal and you can lose your audience. If you really want to diversify because the content you produce is tiring, do a survey before making your decision. To grow your social networks, it is essential to listen to your audience, because they are ultimately the ones who will decide to stay and share or leave and forget about you. Social media is a necessary windfall for the growth of your business, and to be even more effective than you need to be able to make it grow. Growing your social networks which over a little time, means or experiences can be very time consuming and tiring. You then need a good strategy and make publications regularly to grow in the long term. With Emerald Sky, you can effectively grow your social networks and focus on growing your business. Contact us now.

IT security is the number 1 risk for businesses for 2020, as stated by the Allianz barometer today. Increasing cybersecurity risks From 15th place in the barometer 6 years ago, cybersecurity is today in the first place. Cybersecurity has become the top priority for companies. There are important changes over the internet that impact the IT world for businesses. In addition to the proliferation of computer attacks, the financial cost of these cybersecurity breaches has become significant. For ransomware, the price has evolved from almost $10,000 per ransom to more than $1,000,000. This is partly because some insurance companies are pushing to pay a small ransom rather than investing in a team of IT people to restore the data. But there are also some “data restoration” companies which demand a higher price than the ransom requested by the hackers, so it makes the investment even higher, and hackers know that. A global risk Whether a private or public companies, associations or governments, everyone in society can be the target of a computer attack. A real burden for developers, because companies need to be efficiently protected 100% of the time, while hackers just need one good shot to take down a business. The danger is constant, because cybersecurity does not only concern IT, but also all the people in a company. Con artists can manipulate certain people to get information from them or to encourage them to carry out certain actions in order to obtain certain access in the company. Contact us now to find out more about how we can help you grow your business.

Today’s digitally savvy customers are aware of the many tricks marketers are using these days, or they have become blind due to their overuse. For example, when was the last time you noticed or even clicked on a flashy banner ad? Marketers always need to be at the top of their game in finding new techniques to pull in leads. If you are stuck for ideas, try one of the following top 7 marketing ideas to get customers looking your way. 1. Create Engaging Contests Part of the challenge of getting new customers is to convince them to try out an untrusted product or service. Competitions can increase visitor engagement and get people talking if there is a chance to try out a new product for free. 2. Develop a Content Marketing Strategy We’re not talking about wordy blog posts, which are only created as fodder for the search engines (that’s not a good long-term strategy anyway). A successful content marketing strategy delivers actionable content, which improves the lives of your readers in some way. Even if it’s only a small improvement, the readers on your site will have positively engaged with your company, and trust is starting to build. 3. Use Live Chat When people visit your website, being able to enter a live chat with a staff member who can answer any questions or help them place an order will be appreciated. It’s an extra level of service, which is often unexpected and always makes a good impression. 4. Ramp Up Your Social Media Marketing Social media has become a new way for customers to engage with companies in a way that is convenient for them. Stay on top of your social media profiles by regularly posting engaging content and engage with comments and queries at your earliest opportunity. 5. Are You Using Email? Email marketing is still the king of digital marketing when it comes to having the highest ROI. If you haven’t yet started collecting emails via your website, then now is an excellent time to start. 6. Embrace the Power of Video Some people like to read, but others will only hang around for a video. It’s easier than ever to produce great videos, and there are plenty of cheap and free options for hosting them. You no longer have an excuse for not using video, and if you aren’t using it, then you are hurting your website’s potential to attract more leads. 7. Implement a ChatBot Your staff must go home sometime, and if you aren’t an around the clock organization, you should consider installing a chatbot service on your website. These smart AI website bots have become incredibly sophisticated over the last few years and are an excellent substitute for when you can’t provide a live service. Of course, their strengths lie in automated tasks like creating a support request or giving access to further information. If you are the busy owner of a business, we understand you may not have the time or skills to incorporate new marketing strategies. Emerald Sky is a professional digital marketing company that can provide the expertise and guidance you need to expand your market and strengthen your branding. Give them a call today and discover how affordable your digital marketing can be.

Small business owners often ask themselves how they can grow their income through marketing. A well-thought-out marketing strategy will help increase your revenue in several different ways. 1. Strengthen Your Brand Branding can be summed up as how the public perceives your business. Most small businesses have the beginning of a brand such as a logo and maybe a tagline. However, more can be done to establish the identity of the company in the marketplace to differentiate it from all the others. The goal of branding is to deliver a clear message of quality, establish credibility and authority, and instill loyalty in the buyer. Branding can also help forge an emotional connection with your demographic, which is a powerful force for increasing engagement and driving sales. 2. Develop an SEO Strategy There’s a lot to be said for the instant traffic and profit potential of a well-crafted PPC campaign, but don’t neglect the power of SEO (Search Engine Optimization) in your marketing campaign. Paid campaigns are a sprint, but SEO is a marathon. When you incorporate SEO strategies into your marketing efforts, you improve the ranking power of your website. Get a few front-page listings for popular search phrases, and you can pull in a lot of highly engaged traffic to your site. The advantage of a highly placed search result is that once your site starts showing up for key phrases, it will continue to pull in traffic without any effort from you. Barring any significant algorithm updates, you could be enjoying mostly free traffic for years. 3. Use Analytics to Adjust Your Strategy When you set your analytics up correctly, you will have an almost instant idea about how well your strategies are doing. When you see an approach take off and bring in floods of traffic, you will know to do more of it. Likewise, when you can see that a strategy has flopped, you can stop devoting resources to that campaign and try a different tactic. Google Analytics is a popular choice for many marketers, but others may be more suitable for your style of marketing. Emerald Sky are experts in the many different fields of digital marketing and can help establish your company’s presence in the marketplace. Check out their range of services and start increasing your business income through marketing today.

The web has become an increasingly visual medium. Images have been an essential component of any content marketing strategy for a long time now. However, as bandwidth capability grows both in the home and on mobile, video content is fast becoming a key component to keeping your visitors engaged on your website. Here are a few reasons why video is more important on a website. 1. Videos Grab Attention Internet surfers have a short attention span, with more and more people preferring to watch a video rather than read a long article. You can see proof of this trend on YouTube. More than 6 billion hours of video are watched on YouTube each month – that’s almost 45 minutes of video for each person on the planet. 2. Video Comes up in the Search Results Over the last few years, you have most likely noticed that search terms are including more videos at the top of the SERPs. This isn’t an accident. Google loves to give their customers (the searchers) what they want. With videos taking up more space in the SERPs, you can be sure that Google has realized their customers have a preference for video content. And with YouTube being the second biggest search engine, a video on your website also creates more ranking opportunities. 3. Create More Personality for Your Brand If your goal is to create conversions, people put more trust in a brand when they can put names to faces. Videos can help to humanize your brand and develop deeper connections with your audience than using text alone. Video is also a superior medium for conveying emotion. People base most of their buying decisions on emotions and sound, and video helps you tap into that motivation. These are just a few of the reasons why videos are important on a website, but they are useful in many more ways. You can more easily demonstrate products and create more compelling testimonials and recommendations through video. You will also be more inclusive of your mobile audience. Many people prefer to watch a video on a mobile device rather than read through a long article. Want to Create Your Own 30 Second Videos?

If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company's site. But what is SSL, and why is it so important you have it installed on your server? SSL and Why Google Likes it So Much SSL stands for Secure Socket Layer; the keyword there being secure. A website with SSL creates an encrypted connection between the web server and a searcher's internet browser. All information passing back and forth is hidden from prying eyes. Google is all about providing exceptional customer service to its customers. Every single person who visits your website from a Google search is a Google customer first. The search giant wants to ensure everyone clicking from their search page to visit a site has a positive experience, and creating a secure environment is a significant part of that focus. If your website doesn't have SSL, Google will give preference to sites which do. In the future, not having SSL will mean you are losing visitors to your competitor. If you don't yet have SSL, losing valuable leads is probably already happening. It gets worse; eventually, sites without SSL won't be showing in the search results at all. Website Security Warnings Will Scare Visitors Away Sites which don't implement SSL occasionally present the visitor with a warning stating that they are about to enter an unsecured environment. The search engines implement this feature, and web owners are powerless to prevent it. Further to this, the page will also provide the visitor with options: leave, or venture further into danger. Entering the page requires the visitor to hunt for the link, while the option to go back to the search results is made more intuitive. As a business, the last thing you want your website visitors to see is a bright red warning page while being greeted with a link and the phrase "get me out of here!". We hope we've made it clear that installing SSL on your site is essential for your business. To ensure you achieve the maximum return on your investment talk to Emerald Sky Group today. Emerald Sky Group serve businesses in the Palm Beach, Broward, Miami, Florida areas and have a range of affordable SSL services which will keep Google happy, and protect your site visitors’ sensitive data. Want to Add SSL to Your Site?

If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company's site. But what is SSL, and why is it so important you have it installed on your server? Everyone knows that starting a business is the best way to reach your goals and get ahead financially. The digital revolution has changed the business landscape somewhat in that not only do companies need a desirable physical location; they also need a flourishing online identity to remain competitive. Here is a brief description to get you on your way! Every business needs the right tools to get the job done, even when it's online. Here are three essential components of a successful online business. 1- You Need a Website It doesn't matter what type of business you are in, if you don't have a website then you are losing business to competitors which do have an online presence. Everybody has a smartphone in their pocket which they can use to research a new business, and statistics show that mobile search far exceeds desktop search in most countries. If you are going to stand any chance of getting your brand in front of new leads, then a website is essential. 2- Be Active on Social Media Platforms Social media has been playing a large part in attracting leads to companies for the last decade. It may be free to post on social media, but it does take time. Researching your demographic and finding the platforms they are most active on is essential to maximizing the potential of your social media channels. Once you start using social media, you will soon realize that there is no better way to build authority and trust, start relationships, and convert curious visitors into paying customers. 3- Create a Well-Developed Blog. Many companies make do with a website that is little more than a glorified pamphlet, but if you add a blog to your site, then you will pull ahead of the competition. Both Google and your prospects love a blog that has been fleshed out with useful, helpful information. By giving quality information out for free, your business will gain traction in the marketplace. The more information you put on your blog, the more chance you will feature at the top of the search engines with a blog post that has an answer to your prospects' problems. Once you have the basics up there is more still to be done. You will need to develop your business through attractive graphics, a fantastic logo, and top-notch SEO. Find out how to get all of these and more here Need Help Starting Your Business?

If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company's site. But what is SSL, and why is it so important you have it installed on your server? We know that starting a business is everyone's dream in this day and age and most of us would do it if we could. Will it take hard work? Yes. Is it impossible? No! You can do it! Even with the smallest idea a big business opportunity can flourish if we have the determination and the right tools! Want to know what these tools are? Let's read on! In the Digital Age, We Need Digital Tools Apart from having a beautiful store or location, we need digital tools! What type of digital tools you say? These include a company logo, a website, content or blog writing to keep your fans interested, social media profiles and posting, Google and Facebook ads, videos, and more! 1- Start thinking of a logo that describes you! Many up-and-coming companies struggle to gain the attention of their customers because their logo does not describe who they are or their services effectively. The product or service may be amazing but what a customer sees first is your logo! Make it amazing and one that stands out. Not too flashy or too cluttered. Try to visualize all that your company stands for and make it into one image that can serve as a symbol. Furthermore, if text is needed, usually adding it to the right or centered below usually works well. Here's a good example of an effective logo: 2- Create an amazing website and create your company brand! One of the most important facets of your new company is your website! Why? Because as much as you advertise and do a great service, your customers will immediately check your website as a source to know whether or not they choose your company! The best way to know how you should build your site is to first look at competitors' websites, then according to your logo, find out what your company colors are and what feel you want to have for your website. If you are a beach sandals business, then sand, white and blue colors would work excellent to convey a beach atmosphere. (Click here to read more about web design). A good example of a good website with effective brand design: 3- Create Interesting and Informative Blogs. What makes you stand out from other companies? Having amazing and informative content! Why is this important? Because the more you answer your customers' questions with your knowledge of your craft, the more customers will trust you as a leader and buy your product or service! Also, by adding content you are more able to be found on Google as well as other major search engines :). If you don't know what to write about just think of the problems your customers may be facing and write a helpful set of tips or small article to address their issue. Here is a good example of a helpful blog: 4- Use Social Media and Posting to Connect! What better way to connect with your customers for free but by using social media! By creating a business page on Facebook, Instagram, Google Business and more you can connect with your customers in a personal way that tells you just how they think and feel and how to better reach them in their needs with your products or services. Here is a great example of an awesome Facebook page: 5- Create Striking Facebook and Google Ads After setting up all these great marketing tools there's even more you can do! By creating striking Facebook ads you can reach even more potential customers that have similar interests that your company is part of. Also, with Google Adwords you can reach customers on Google that are avidly searching for your services. Checkout a great example of a Facebook Ad: In Conclusion: By creating an amazing logo, a brand-conscious website, interesting and informative blogs or news articles, accesible and shareable social media accounts and content, and leveraging the power of Facebook Ads and Google Adwords you are now well on your way to create and start your new and very own business! We look forward to seeing just how awesome your new company will do and how your customers will benefit from your products and services! Need Help Starting Your Business?