Create 3 Buyer Personas
Developing a Buyer Persona or BP for your company's website or application helps to understand the type of people who will use it and defines what content should be displayed to them. By creating at least 3 Buyer Personas, we can create content that caters to precisely what they are looking for, making them willing to purchase f you or use your services.
OUR MARKETING PROCESS:
WELCOME TO EMERALD SKY
With Emerald Sky get Marketing That Works!
Our Digital Marketing Experts Will Bring You Better ROI
Doing business for more than 11 years! Trust our experience to create highly-effective Marketing Campaigns and eye-catching branding so you increase your company's ROI and client base!
Our goal is to attract more clients for your business by utilizing product strategy, design (web design and development), SEO Optimization, Landing Pages, Campaign Management (PPC Ads, Adwords, Social, Email, Referrals) in order to drive traffic to your company and increase your sales and ROI so you can focus on making those big decisions for your business.
We are located in West Palm Beach yet Emerald Sky provides services all over the USA including, Palm Beach, Fort Lauderdale, Miami, Orlando, Virginia Beach, Beverly Hills, Los Angeles as well as cities in other countries like Paris and Sedan, France, and Queretaro, Mexico.
When you need marketing help, turn to our professionals. From established to large companies, Emerald Sky Group LLC has the resources and expertise for any size company's needs. With years of experience in both traditional and digital marketing strategies, we provide tailored solutions for each organization's specific goals. Contact us today at 561-320-7773 to learn more about what we can do for your company!
3 Landing Pages
Adwords' Keyword Planner Tool
To find the most relevant keywords to reach your Buyer Personas, we use Google Adword's Keyword Planner Tool. With it, we can see the highest searched phrases and create Landing Pages that will interest your Buyer Personas and make them convert them into loyal customers.
By using researched keywords and analyzing your competitors' ranking, website, SEO, content, videos and audience, we will create 3 Landing Pages with original content that will attract your Buyer Persona to purchase or use your services.
We will implement all SEO meta tags for your website and products and optimize on-page keyword content, making sure that it is optimized in accordance with Google search algorithms.
3 Ad Sets
After creating three Landing Pages for your Buyer Personas, our team will build 3 Ad Sets on Google Adwords to start getting clicks and calls, analyze your audience's responses, and see what works best for your company's marketing message.
While ads will help get you clients and calls initially, the goal is to test several Ad Sets to hone in on precisely what your ideal client is looking for and in their language. This way, we can continue to provide the best ads and content to them and keep producing more and more loyal customers!
Generally, it is good to have at least $350-1,500 to be used for Ads so that we can find what works best for your Buyer Personas and find the right message to give them. Once we analyze all ads and find the perfect ones, we can use that ads' content to create more Landing Pages, Focused SEO, videos, Social Media Posts, and more!
Core Of Your Campaign
To recap, by creating Buyer Personas and Landing Pages based on your ideal customers and competitor analysis, we can then leverage Google Adwords and do tests to see which Marketing Message is the best for your audience.
Furthermore, we will find the exact Ads and content we need to successfully promote your company and increase your ROI and customer base. Additionally, while our ads are doing the trick, we will SEO optimize your website to rank higher on Google based on competitor analysis. In other words, getting you profits!
Focused Search Engine Optimization (SEO)
Search Engine Optimization or SEO is the process of taking steps to help content rank higher on Google, which in turn can result in more significant traffic and more satisfied customers. Once we have done A/B testing with Ads and have determined the right content and message for your Buyer Persona or ideal customer, we will do Focused SEO to rank for the keywords your BP is searching for on Google!
Location Landing Pages
Location Landing Pages are pages on your site that come up when someone is looking for a place near them. These pages list the store/business locations nearest to the customer, so customers know where you are located attracting customers in the surrounding cities.
For example, someone who lives 30 minutes away can still find out you are near him even if they don't live in your company's city, encouraging them to call or visit depending on your business type. Location landing pages act as mini-sites that rank your website in the location closest to where customers search. That way, we can have customers in multiple cities finding your company!
After finding or Buyer Personas' ideal content by leveraging the benefits of Google Adwords, we will leverage all the different Ads platforms to reach your Buyer Persona by creating Facebook Ads. Instagram Ads, TikTok Ads, YouTubeAds, and using Email Campaigns!
In other words, now that we have the most effective Marketing Message, we can now push content with Multiplatform Ads to reach your customers everywhere!
Google Maps Citations
Creating Google Maps Citations helps entice a higher ranking on Google's Local Search features by having original, well-researched citations for customers’ businesses written and published online. These cited publications will help you promote your business as reputable alongside information from other reliable sources about the company.
A Business Directory lists all the best places to find what customers are looking for on the web. It has everything from large companies, health care to restaurants, and more, offering a one-stop-shop for listings of establishments in your area. By creating Business Directories for your company, we will ensure that you will be found in several Google searches and rank your site higher!
What's next? Opening new opportunities for growing your ROI and customer base with new marketing campaigns targeting more of your Buyer Personas so your company can keep expanding, opening more locations, and growing your team!
As your company becomes more viral, we can leverage commercials, special deals, offers, and brainstorm to create new marketing plans to set you as an essential and weighty brand in your market and niche!
OUR TEAM OF EXPERTS
Emerald Sky Group is located in West Palm Beach but provides service all over the world. We also offer the Emerald rating to meet the needs of our customers! As we grow more and more services available to you! We provide you with a holistic perspective on the latest customer visits and retention techniques - something like never before!
The team members at Emerald Sky Group are always ready with a smile on their faces when they answer the phone or door. No matter if it's sunny outside--you can expect friendly service from these professionals no matter what happens during business hours (though we recommend booking an appointment).
Project Manager, Coordinator, Sales
Project Manager, Coordinator, Sales
Project Manager & Web Designer
Marketing Strategist & Social Media Expert
Social Media Manager
Marketing Expert & Sales
Graphic Design Expert
Developer & Designer
WHEN CLIENTS SAY "WOW"
Private & Corporate Catering
What can I say about Marco and Emerald Sky team…my website says it all!!
He personally is a mastermind, very patient, and passionate about making his clients look good!