Facebook: Online Marketing Tool
Social media has become a vital tool in internet marketing and for the Internet in general. People are now using their phones or computers not to just “work” or talk to their loved ones, but most people’s time online are being used in social networks such as Facebook.
According to Business Insider, 20% of total time spent online in the US across both desktop and mobile devices is on social platforms. And according to ComScore, Facebook alone makes up 14% of total time spent online. I sure can attest to this. I may start by looking at a picture of a friend’s newborn baby, then 10 minutes later I’m watching a funny prank video. Next thing I know 30 minutes have passed.
Facebook is very good at grabbing our attention. After all, we are social creatures. However, this is why as a businessman, or woman, it is important to understand this tool and use it to our advantage. Facebook has offered the public the opportunity to market our products and services for free or a reasonable fee. They offer the chance to make a separate page just for your business. To be an effective marketer you cannot let opportunities like this go by.
Here are a couple of tips on how to take full advantage of what Facebook has to offer. Let’s first focus on how to post content that will attract more clients.
What to Post
Your organization carries a particular personality just like every person does. Through the posts, let your Facebook page be the expression of your business’s culture, values, personality, and even humor. So first, identify what you are trying to portray to your target market and then regularly post on your page content related to that image.
Quality Over Quantity
It’s good to post every day and even a few times a day, but don’t overdo it. Instead, take time to tailor your posts to your target market to ensure engagement. Make sure there is a clear call to action.
Do you want them to subscribe to something, click on a landing page, or call your company? Before posting ask yourself, “would this post cause me to engage, does this grab my attention?” Once you can say “Yes” to that question then go ahead and post.
Include Media
Also, it’s good to include pictures or videos along with your posts. Multimedia content is huge and people love it. Scroll through your News Feed and you’ll see that most of the content on there are videos or pictures. As a beginner it’s okay to use content from other sources but as you progress with your marketing strategy invest in including original content. It’s getting easier and cheaper to produce videos.
We saw how Facebook has given businesses a great opportunity to market. You also got a couple of tips on what to post.
Stay tuned for more tips for online marketing on Facebook.