Now that we have social media outlets like Facebook, LinkedIn, and online business directories such as Yelp and Yellowpages you may be wondering whether your business still needs a website. The answer is yes, you do. The benefits of having a website are quite substantial and exceed the limitations set up by other private media such as Facebook.
With your very own website, you are in control of what you want the world to know about your business. You have the liberty to express yourself and your company’s message the way you want to. There are limitations on social media platforms as to what you can put in them. With your own site, the content can range from a picture to a video, arranged as you want it and on your own terms.
A website can be used to drive in more visitors thus increasing your visibility online. The Web is filled with users who are searching for answers to their problems and the number of users is only growing. Having a website increases your chances of being seen by those who are searching for information using search engines such as Google. It is also possible to implement SEO (Search Engine Optimization) techniques to further increase the chances of search engines finding your site according to the content that you put on your site.
Having a site says that your company is concerned with their image and cares about how they are represented. This gives the sense that your company professional especially if your website is aesthetically appealing and user-friendly. It helps to build your company’s credibility. It shows that you are transparent and open to be viewed by everyone.
With a website, you have a 24/7 sales team at your own disposal. Your customers are not limited by your office hours. You are able to list your services with great detail along with prices. You can even set up an online store so you can be selling as you’re sleeping soundly at night.
Although a social media page can help you display your company to the world it is still very limited. With a website, your business can have a clear representation expressing what you want in a professional manner. The rewards outweigh the costs.