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How to market your business online

Due to this globally challenging pandemic issue, business owners are hugely affected now, more especially those newbies in the business industry. Shop owners are forced to close their physical stores while consistent online business owners consider it a great avenue for them to market their business online. If you’re planning to open up a new business startup, or if you’re already an existing big company that still wants to operate even online, this article will be of great help for you. Here are some tips on how to market your business online.

NEW BUSINESS OWNERS

As a newbie, it's so unfortunate that you will start your business in the wrong timing where most of your prospective clients or customers are affected by the CoVid Pandemic issue. But don't worry and never lose your confidence in making your brand stand out. You can still make it profitable by marketing your business even online.

TIP #1: MAKE A BUSINESS PLAN FIRST BEFORE MAKING IT ONLINE

An effective way of starting your business is to create a concrete business plan first. You have to plan what service or product you will offer to your customers/clients. Know your clients, budgetary requirement, taxes, steps of what to do and strictly follow it. Everything should be properly planned and back it up with another option plan if you failed with the first plan. Better to have more plans but your plan should be followed by exerting effort, action, dedication, and determination to work on it.

TIP #2: KNOW YOUR PROSPECTIVE CLIENTS/CUSTOMERS AND THE PRODUCTS/SERVICES TO OFFER

In the business industry, there is a supplier/producer and customer/consumer. As a business owner, you should know your target clients/customers. Observe and experiment with the customer's demands and derive a better service or product they are up to.


TIP #3: BUDGETARY REQUIREMENT

It is obvious that in the business industry, it requires money to invest. You should know what product or service you can offer according to your Capital/investment. But make sure to keep it rolling by leveling up your service/product and earning more profits rather than spending more capital without earning in return.


If you’re an online seller or business owner, the prices of your products or services should be justifiable. Example: If you’re an online freelancer making money by providing services online, your pricing should be per your skill level, time spent, effort, and other expenses you will deal with such as internet connection, subscriptions, taxes, electricity, and others. If you're also an online seller selling products and goods online, the same pricing concerns shall apply but also consider it the suggested retail price that mandates and the delivery options and fees.


TIP #4: BE A LEGITIMATE SELLER OR PROVIDER

If you are planning to open up a business whether it be online or have a physical store, better to fill up application forms from the concerned government authorities subject for taxes or have a valid contract between you and your client to be considered as legitimate and approved to operate, provide goods or services and work.


Invalid contracts, the seller/provider shall include all the necessary agreements, rules, policies, set the limits and impose fees, and also consider the sentiment or opinions of the client before finally entering into a contract. Remember that it should be beneficial for both the provider and the client. A contract should not only be favorable to one party.


TIP #5: CREATE YOUR OWN LOGO, BANNERS, POSTERS, FLYERS

One of an effective way to catch up the attention of your target customer or client is simply creating a unique and creative logo, banners, posters, flyers (even digital flyers) that truly speaks up your business brand, product or services, and scope. Whether it be a minimalist theme, professional, or even pop up color theme will be great as long as it is suitable for your business. Advertise your business scope, contents, and announcement by also creating banners and posters.


Several editing apps give a free trial to use or even pay for pro and upgrades. But if you're not good at designing, better to hire someone or ask for help for digital companies offering this service (such as EME