Due to this globally challenging pandemic issue, business owners are hugely affected now, more especially those newbies in the business industry. Shop owners are forced to close their physical stores while consistent online business owners consider it a great avenue for them to market their business online. If you’re planning to open up a new business startup, or if you’re already an existing big company that still wants to operate even online, this article will be of great help for you. Here are some tips on how to market your business online.
NEW BUSINESS OWNERS
As a newbie, it’s so unfortunate that you will start your business in the wrong timing where most of your prospective clients or customers are affected by the CoVid Pandemic issue. But don’t worry and never lose your confidence in making your brand stand out. You can still make it profitable by marketing your business even online.
TIP #1: MAKE A BUSINESS PLAN FIRST BEFORE MAKING IT ONLINE
An effective way of starting your business is to create a concrete business plan first. You have to plan what service or product you will offer to your customers/clients. Know your clients, budgetary requirement, taxes, steps of what to do and strictly follow it. Everything should be properly planned and back it up with another option plan if you failed with the first plan. Better to have more plans but your plan should be followed by exerting effort, action, dedication, and determination to work on it.
TIP #2: KNOW YOUR PROSPECTIVE CLIENTS/CUSTOMERS AND THE PRODUCTS/SERVICES TO OFFER
In the business industry, there is a supplier/producer and customer/consumer. As a business owner, you should know your target clients/customers. Observe and experiment with the customer’s demands and derive a better service or product they are up to.
TIP #3: BUDGETARY REQUIREMENT
It is obvious that in the business industry, it requires money to invest. You should know what product or service you can offer according to your Capital/investment. But make sure to keep it rolling by leveling up your service/product and earning more profits rather than spending more capital without earning in return.
If you’re an online seller or business owner, the prices of your products or services should be justifiable. Example: If you’re an online freelancer making money by providing services online, your pricing should be per your skill level, time spent, effort, and other expenses you will deal with such as internet connection, subscriptions, taxes, electricity, and others. If you’re also an online seller selling products and goods online, the same pricing concerns shall apply but also consider it the suggested retail price that mandates and the delivery options and fees.
TIP #4: BE A LEGITIMATE SELLER OR PROVIDER
If you are planning to open up a business whether it be online or have a physical store, better to fill up application forms from the concerned government authorities subject for taxes or have a valid contract between you and your client to be considered as legitimate and approved to operate, provide goods or services and work.
Invalid contracts, the seller/provider shall include all the necessary agreements, rules, policies, set the limits and impose fees, and also consider the sentiment or opinions of the client before finally entering into a contract. Remember that it should be beneficial for both the provider and the client. A contract should not only be favorable to one party.
TIP #5: CREATE YOUR OWN LOGO, BANNERS, POSTERS, FLYERS
One of an effective way to catch up the attention of your target customer or client is simply creating a unique and creative logo, banners, posters, flyers (even digital flyers) that truly speaks up your business brand, product or services, and scope. Whether it be a minimalist theme, professional, or even pop up color theme will be great as long as it is suitable for your business. Advertise your business scope, contents, and announcement by also creating banners and posters.
Several editing apps give a free trial to use or even pay for pro and upgrades. But if you’re not good at designing, better to hire someone or ask for help for digital companies offering this service (such as EMERALD SKY GROUP). Remember that you’re helping yourself to improve your business, and at the same time, you’re also supporting other people to earn by providing that service when you wish for.
TIP #6: CREATE AN ONLINE PLATFORM TO MARKET YOUR BUSINESS EVEN ONLINE
*FOR NEWBIES AND EXISTING BUSINESS OWNERS OR COMPANIES
A business brand should stand out to be noticed by possible customers or clients. But how are you going to make it stand out? Create an online platform through websites and social media platforms. To make your business formally available and well-presented, create a unique website that will truly reflect your business as to what you are offering/providing, and what you could offer more. Also, briefly explain your business background, services to offer, highlight important details about the product or services, provide convincing and factual data such as photos, records, videos, and so on.
You can also write, post, and publish more blog articles on your website about your business, helpful tips, best practices, and type of service. You can also make your website appear in Google search for easy access and searching – an easy way to get the attention of your customers. Furthermore, you can also indicate your business contact details, chats, feedbacks, bookings, and so on. If you’re not familiar with how to create and how it works, you may refer to legitimate and licensed web designers or developers. By the way, you should be aware of the possible fees and subscriptions before publishing it.
After formally publishing your website, you can now share it with others by using social media platforms. Since we are all in the middle of this CoVid pandemic issue, most of the people are into social media. For business owners and providers, better to use this opportunity to market your business online.
Create a social media account such as Facebook, Instagram, Twitter that should also be linked to your website to redirect your customers or clients when necessary. As much as possible, create two separate accounts for your personal use and for your business to avoid messing it up especially when you receive tons of messages. You can also write a post about your business and share it with your feed. You can also use the tailored features of those social media platforms specialized for business.
TIP #7: JOIN MORE SOCIAL MEDIA GROUPS
*FOR NEWBIES AND EXISTING ONLINE BUSINESS OWNERS OR COMPANIES
Once you’re done of your business social media account creation, proceed with the next step – join more social media groups. Keep on joining legitimate groups that share the same field of business and expertise. Connect with them by networking or even carefully sharing your business through strong communication to have more engagements with several people that could be possibly interested in your business. Say honest and convincing words without exaggeration, vulgar and hurtful thoughts. There are several groups on Facebook, Instagram, and Twitter that could help you in your business by promotion, collaboration, review, referral, and even recommendation. Other people there, might also be interested in giving more tips and advice on how you could level up your business, and what you could do to improve it.
TIP #8: JOIN FB LIVES AND IG LIVES
Since account creation is fully free and easy to do, better to fully utilize it for some reason. You can simply join Facebook Lives and IG Lives for free. This is now the easiest and fastest feature and trend of selling goods, providing services, and promoting your business. Many people are live online so many chances of gaining more engagements and hooking possible clients and customers.
TIP #7: PAY ADS (OPTIONAL), SUBSCRIPTIONS, AND UPGRADES
Another feature of online platforms in gaining more profit traffics and customers are by paying ads, subscriptions, and upgrades to fully reach more customers and earnings. But this is just optional.
TIP #8: EMAIL MARKETING
You can also market your business by emailing your clients and customers. Follow-up, giving updates and announcements, and sending them records through email.
TIP #9: CREATING AN ONLINE SYSTEM DATABASE
This is most likely suitable for online business sellers that sell goods. This is another tool of keeping your business active and available online by offering the customers the freedom to choose from the goods you’re selling, and they will have the option to customize their orders and be delivered to them. Also, another way of keeping track of your business.
TIP #10: HAVE A RELIABLE AND ACCOMMODATING CUSTOMER SERVICE REPRESENTATIVE
A salesperson and customer service representative will be your front liner for your business to answer the queries of your clients and customers. Having a reliable, fast, accommodating and a great customer service representative will make your business more successful, known, respected, and highly recommended. You will also receive many customers, referrals, and commendations afterward.
TIP #11: ENHANCE THE PHOTO AND VIDEO ADVERTISEMENT OF YOUR BUSINESS
High definition and high quality of photos and videos of your business will be a pleasing way to advertise your business brand and service.
TIP #12: JOIN ZOOM APP WHEN SHARING YOUR BUSINESS SCOPE AND SERVICE
You can also install the ZOOM APP if you wish to have an online one-on-one or mass training and meeting for your clients and customers to talk about your business.
TIP #13: BEWARE OF FRAUDS, SCAMS, HACKERS, SECURITY BREACH AND CYBER ATTACKS
After making your business available online and marketing it online, be fully aware of frauds, fake information, scams, hackers, security breach, and cyber-attacks. To prevent your accounts from such terrible attacks, contact EMERALD SKY GROUP to help you with your concern.
Tip #14: Giving discounts and promos
Each business has its own strategy and technique of marketing their business online. Giving discounts and promos for your products/services offered are way more effective in getting the attention of your possible customers and clients. It will be better to impose a price comparison of its original price and the discounted one to easily make them purchase your products or book with your services.
Tip #15: Use more hashtags and tags online
To effectively promote your business online, you can use related hashtags and tags in your posts to reach more audience and it really helps to categorize content for your audience. Hashtags allow people to find posts that are relevant to their interests, business, and interact with other social media users who share the same interests.