Social media is the best way to connect with people who like your content or products today. On a computer or mobile phone, they are easily accessible and sometimes even included in certain telephone plans. This makes it very easy for people to access them, even if they have limited access to the Internet. Finally, social networks are multiplying to…
Being present on social networks has now become an imperative, both marketing and financial. The shortfall of not being present on social networks is not only summarized by the number of Internet users who do not see you, but also by Internet users who see the communications of your competitors. So, it’s a double loss not to take the initiative…
IT security is the number 1 risk for businesses for 2020, as stated by the Allianz barometer today. Increasing cybersecurity risks From 15th place in the barometer 6 years ago, cybersecurity is today in the first place. Cybersecurity has become the top priority for companies. There are important changes over the internet that impact the IT world for businesses. In…
Today’s digitally savvy customers are aware of the many tricks marketers are using these days, or they have become blind due to their overuse. For example, when was the last time you noticed or even clicked on a flashy banner ad? Marketers always need to be at the top of their game in finding new techniques to pull in leads.…
Small business owners often ask themselves how they can grow their income through marketing. A well-thought-out marketing strategy will help increase your revenue in several different ways. 1. Strengthen Your Brand Branding can be summed up as how the public perceives your business. Most small businesses have the beginning of a brand such as a logo and maybe a…
The web has become an increasingly visual medium. Images have been an essential component of any content marketing strategy for a long time now. However, as bandwidth capability grows both in the home and on mobile, video content is fast becoming a key component to keeping your visitors engaged on your website. Here are a few reasons why video is…
If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company’s site. But what is SSL, and why is it so important you have it installed on your server? SSL and Why Google Likes it So Much SSL stands for Secure Socket Layer; the keyword there being secure.…
If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company’s site. But what is SSL, and why is it so important you have it installed on your server? Everyone knows that starting a business is the best way to reach your goals and get ahead financially. The…
If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company’s site. But what is SSL, and why is it so important you have it installed on your server? We know that starting a business is everyone’s dream in this day and age and most of us would…